Well they basically already are pagan! Why advertise the fact? I supposed to market themselves to various Wiccans and New Agers.
Even when I was UU [Unitarian Universalist], there was joint services with a few liberal Episcopal churches with at least two of my old UU churches. The UU's have pagan groups within their churches but they do not pretend to be Christian in most cases though some may a nod at a adulterated "liberal Christianity". The Church of England, is like the liberal wing of Roman Catholicism, with out of the closet gay priests and New Age spirituality practiced even more overtly right within the churches. The roots of the Church of England are evil and directly from Roman Catholicism, where Henry the VIII put his wives to death and broke away from Rome to remarry.
Church of England creating 'pagan church' to recruit members
"The church is training ministers to create “a pagan church where Christianity [is] very much in the centre” to attract spiritual believers.
Ministers are being trained to create new forms of Anglicanism suitable for people of alternative beliefs as part of a Church of England drive to retain congregation numbers.
Reverend Steve Hollinghurst, a researcher and adviser in new religious movements told the BBC: “I would be looking to formulate an exploration of the Christian faith that would be at home in their culture.”
He said it would be “almost to create a pagan church where Christianity was very much in the centre.”
Church of England cathedral to host ‘new age’ festival
"Manchester Cathedral is to host a controversial new age festival in May which is set to include card readings, mysticism, dream interpretations and a fire breathing vicar.
The Christian Spirituality fair is also expected to include a workshop on “Meditating on icons as doors into the mystic realm”.
Its location in the historic Church of England building is likely to alarm many Christians."