See this blog entry article for context:
"Beware of Cell Groups and Life Groups"
This is a secular website that comes from left side of things, but I think they are on to something here.
Cell Churches 101: Setting up your own religious pyramid scheme
How cell-churches work is actually rather simple--the best model to look at, in fact, is probably the plethora of "affinity schemes" and similar pyramid schemes promoted throughout the dominionist community.
At top, you have the pastor. Below him, he is "shepherd" over the assistant pastors; these are in turn "shepherds" over the deacons; the deacons are in turn "shepherds" over the small-group managers, these in turn are "shepherds" over smaller groups, and so on until you get down to "home churches" or "cell churches" of around six people, including a "shepherd".
Those of you who are familiar with pyramid schemes and multi-level marketing have seen this before. Namely, everyone reports to or gives money to the "upstream", and they report to the "upstream", and so on and so on till you hit the very head of the organisation.
AmWay (which I've reported on before in regards to their own dominionist connections and in particular the promotion of frank Assemblies theology in the Yaeger downline) also tends to operate a lot like this; to this day I have to wonder which came first--the MLM, or the remarkably MLM-like setup used in cell churches.
At any rate, there's a lot of evidence to suggest that this form of setup is inherently abusive--a surprising number of MLMs (not just AmWay IBOs, but things like Herbalife and such) are considered potentially abusive because of the pressure given to members by the "leaders" of that particular level.
However, this is relatively small potatoes in comparison to the level of coercion in a typical neopente cell-church.
At any rate, I do mention this setup because it's important to know how they work--as it is, these are incredibly effective tools both for very rapid growth and for ensuring control. (If you have multiple "big brothers" reporting back and "herding" a group, it becomes very difficult indeed to have any dissent in practice.)
In the case of Yoido Full Gospel, the level of layering is very apparent in the first three layers--Cho at top, and 171 associate pastors and 356 lay pastors (who are themselves supervised by associate pastors). The number of potential "big brothers" only gets more numerous from there.
And, as it turns out, the primary problem IS with these "big brothers"--just as it is with other kinds of pyramids. An article from a rare premillenial dispensationalist church opposed to dominionist tactics lays out how these groups operate in practice: