Campus Crusade Changes It's Name to "Cru"
I had a reader send this in [thanks for your emails and information], and also found more information on the Fanatic for Jesus blog.
Campus Crusade for Christ drops 'Christ'(USAToday)
The global evangelical para-church Campus Crusade for Christ is changing it's name to 'Cru."
The main idea -- according to a look at the change at Christianity Today -- is to evade the problematic word "crusade" and the passe term "campus" (which the massive group known for the Jesus Film, books, tracts and more has long outgrown) and face up to the fact that many of its branches already use different names.
But is Christ now "He who cannot be named," so to speak?
Here's what the soon-to-be-Cru site says:
We were not trying to eliminate the word Christ from our name. We were looking for a name that would most effectively serve our mission and help us take the gospel to the world. Our mission has not changed. Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ.
I don't know if this means anything, LOL, but there is a rap band named CRU [maybe another spelling for CREW and CRU seems to be a popular name for wine-bars with one in Denver and the NYC area [founded while googling for this article]
Things get silly when there is such a desperate appeal to be relevant to young people. The saddest thing of all? Their shame when it comes to the name Jesus Christ, even if in this case, it's half of the name removed.
1Pe 4:14 If ye be reproached for the name of Christ, happy [are ye]; for the spirit of glory and of God resteth upon you: on their part he is evil spoken of, but on your part he is glorified.