This doesn't surprise me as the churches fall away and society has become more and more secular. Of course given the pantheon of false religions, the word "faith" can represent something that is apart from the true Christian faith. It is the very few among us, that hold a biblical worldview. The "religion" of the media has taken over many who even chose the "health/leisure/balanced lifestyle" over faith itself. Isn't this what is sold to consumerist culture all the time?
Nearly 90 percent of Americans, according to the CIA World Factbook, identify themselves with a religion. But only 12 percent of American adults say faith is a top priority in their life, according to a new study released Monday by the Barna Group.